In the Pink with plan for a new home

Managing director of The Pink Link, Richard Allen.
Managing director of The Pink Link, Richard Allen.
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IT’s impossible to ignore the Pink Link’s vehicle fleet.

The company, which has become famous for its brightly coloured trucks, is looking for a new home close to West Yorkshire’s motorway network, as it responds to growing demand for its services.

Richard Allen, the managing director of The Pink Link, said the company was also considering re-developing its current site in Netherton, near Huddersfield. The company, which has 20 vehicles and more than 250 clients, recently relaunched its European service, with help from Palletways, the UK’s biggest pallet network.

Mr Allen said: “We distribute palletised freight – we can handle anything that will go on a pallet, through our network. We can distribute to any part of the country and into Europe as well.

“We try not to be the cheapest in the market place – we sell on quality and great customer service. We’re fortunate to be part of the Palletways network. There are 106 of us in the group, and we’re all independently owned and work to a strict code of practice.”

The Pink Link, which has £6m turnover and 45 staff, is considering moving to a new base inside Kirklees.

“My aim is to move the business into a better location,” said Mr Allen. “We really would like to be on the motorway network. Relocation is quite a priority for me. The building we’re in is ‘fit for purpose’ at the moment, but, as time goes on, we need to get something new.

Mr Allen said the “relocation process was ongoing”, with a potential planning application going to Kirklees Council in the next couple of months with regards to re-developing the company’s present site. The Pink Link’s trucks run with an average capacity of 85 per cent, compared with an industry average of 51 per cent. “We always said we’d never be busy fools,’’ said Mr Allen. “We want a sound platform for our staff and clients.”

In recent years, the Pink Link’s staff have raised more than £147,000 for charities, including Kirkwood Hospice and the Laura Crane Youth Cancer Trust.

“The brand lends itself to the cancer charities,” said Mr Allen. “We do that because most families, unfortunately, have had a connection with the disease, and our family is no different.”