Independent retailers set stall out

INDEPENDENT retailers in Beverley have launched a campaign highlighting the diverse range of shops in the town as they bid to have a successful festive trading period.

Businesses have created a website, Independentbeverley.co.uk, which also features a virtual trail guiding shoppers to the doorsteps of participating companies to make sure its “hidden gems” are discovered.

The idea came from Amalia and Antony Barton, owners of gift and furniture shop Amanti, who said: “Even in a town like Beverley that appears to be successful and affluent trading can be hard.

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“As the busiest retail month is upon us we wanted to use it as an opportunity to shout about the importance of visiting and using local, independent shops. Most of us don’t have big marketing budgets so the obvious thing to do is to come together and start promoting one another in an active way.”

Coun David Elvidge, chairman of Beverley and Rural community partnership, said: “The independent traders in Beverley are, I believe, the backbone of our local economy. They are at the heart of our thriving community; indeed, they are an integral part of our town’s unique character.”