BUSINESSES in Thirsk hope more shoppers will be encouraged into the town centre with the offer of free wireless internet access.
Hambleton Council has spent £1,400 on the equipment needed to give town centre visitors wi-fi access.
Hambleton Council leader Mark Robson said: “We are aiming to get all of our towns wi-fi enabled.
“Shoppers and visitors increasingly want to connect to the internet and some surveys show that this can affect people’s choice of shopping destination.
“Having wi-fi complementing the offer of our attractive towns and quality independent retail offer can only help the high streets’ fortunes.
“We are looking carefully at other actions and investments to support our high streets. This will give the businesses the opportunity to promote themselves, but also for events and activities in the town to publicise through this partnership in Thirsk.”
The authority has worked with Thirsk firm Telecom Yorkshire as well as the Thirsk and District Business Association (TDBA) and Thirsk Tourist Information Centre to get the project up and running.
TDBA secretary Jill Miller said the technology would help independent traders in “challenging times”. “Working together will benefit the whole town and showcase what Thirsk has to offer,” she said.