Irn-Bru maker expects profits to be higher than initially expected

Undated handout file photo issued by AG Barr of their Chief Executive Roger White at the company's factory in Cumbernauld. The makers of Irn-Bru have claimed most people will not taste the difference when the fizzy drink's reduced sugar recipe is introduced, despite fans launching a campaign against the move. PRESS ASSOCIATION Photo. Issue date: Thursday January 4, 2018. Fans are reportedly stockpiling the drink ahead of the change and a petition has been launched to save the traditional recipe. Ryan Allen, who started the Hands Off Our Irn Bru campaign, said: "It is a national treasure in Scotland and really is part of our culture with its unique taste, branding and marketing. See PA story CONSUMER IrnBru. Photo credit should read: Stewart Attwood/AG Barr/PA Wire ''NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further
Undated handout file photo issued by AG Barr of their Chief Executive Roger White at the company's factory in Cumbernauld. The makers of Irn-Bru have claimed most people will not taste the difference when the fizzy drink's reduced sugar recipe is introduced, despite fans launching a campaign against the move. PRESS ASSOCIATION Photo. Issue date: Thursday January 4, 2018. Fans are reportedly stockpiling the drink ahead of the change and a petition has been launched to save the traditional recipe. Ryan Allen, who started the Hands Off Our Irn Bru campaign, said: "It is a national treasure in Scotland and really is part of our culture with its unique taste, branding and marketing. See PA story CONSUMER IrnBru. Photo credit should read: Stewart Attwood/AG Barr/PA Wire ''NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further
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Irn-Bru maker AG Barr expects to report higher profit, shrugging off the new sugar tax, but warned that it expects continued uncertainty due to Brexit and further regulatory intervention.

The Scottish soft drinks company expects to post full-year profit ahead of the previous year and in line with expectations.

Revenue is expected to be around £277 million for the year ending January 26, up about 5 per cent from the £264.1 million of a year earlier.

AG Barr, which also makes Rubicon and Tizer, said the impact of the sugar levy “has been evident across the UK soft drinks market with value growth significantly outstripping volume in the period”, but it expects to return to a “more value-led trading strategy” this year.

The firm revamped Irn-Bru and other drinks ranges to reduce the sugar content ahead of the launch of the new UK soft drinks sugar tax last April.

The group stopped making the original full-sugar version last January - but the move prompted a backlash among loyal Irn-Bru fans.

The company also warned that “further regulatory intervention is on the horizon” for the soft drinks industry and that “consumer dynamics continue to evolve”.

It also flagged that “current political and economic uncertainty in the UK looks set to continue”.

Sophie Lund-Yates, equity analyst at Hargreaves Lansdown, said sugar tax-related price hikes mean volume growth has been slow for the soft drinks industry, but that AG Barr bucked the trend.

Full-year results are expected to be announced on March 26.