ITV shake-up to bring new life to breakfast TV show

The morning show, which is undergoing major staff upheavals, is to be moved to a new studio and rebranded, although a new title has not yet been chosen.

ITV director of factual and daytime Alison Sharman has told staff internally that it is "the biggest change" in the programme's 17-year history.

This week, Andrew Castle announced he was leaving the show after a decade, just days after Penny Smith bowed out of the programme.

Adrian Chiles was recruited by ITV a few weeks ago to front the new show – which will get new music and come from a studio overlooking the River Thames.

An ITV spokeswoman said: "Change, both on and off screen, is an essential part of the process of restoring one of the nation's great breakfast shows to its former glories.

"One of the key objectives is to ensure that the core audience of housewives with children keep watching, but also to attract new viewers to our revitalised breakfast show."