From a career in education to a career in gin, Jasmine Wheelhouse is bringing her Gin Fayre back to Yorkshire. Catherine Scott reports.
Yorkshire entrepreneur Jasmine Wheelhouse is the founder of The Gin Fayre. With a background in both education and events management, Jasmine took the plunge into entrepreneurship early last year and has seen her business go from strength to strength in eleven months.
Despite having first made a name for herself in Scotland, Jasmine, who lives in Leeds, is now ready to bring The Gin Fayre to her home county when she comes to Wetherby in May.
Jasmine graduated from the University of St Andrews in 2013 with an experience that was much more than academic.
In her first year, she set up her first business: an independent publishing company providing careers and educational advice to 14-19 year olds across the UK. Combined with news, reviews, popular culture, advice and celebrity interviews, it was available online and in print across the UK.
In 2012, she set up Very Vintage Events, which, in just over a year was behind the largest, most sought-after vintage fairs in Scotland.
Jasmine has worked on a number of notable Scottish events, including The Alfred Dunhill Links Championships, Snowdrops by Starlight, StAnza International Poetry Festival, On The Rocks Art Festival and was employed as a professional conference organiser by the University of St Andrews.
After four years working in education, Jasmine realised her passion was events management and followed her heart to do something she really wanted to do.
Jasmine set up No. 18 Ltd. What began as a pop-up Champagne and Prosecco bar at the Yorkshire Food & Drink Show in Millenium Square in Leeds, has grown into two event bars that can be found at food festivals and events all across the country – including The Extraordinary Travelling Gin Company – a converted horse trailer.
Jasmine is also part of the Entrepreneurial Spark accelerator programme in Leeds alongside Cooper King Distillery. The distillery will be attending The Gin Fayre in May.
“My heart and roots have always been in Yorkshire, which is why we’ve decided to bring the event to three locations in the county, starting with Wetherby. With the exception of studying in Scotland and a very brief stint working in London, I have lived in Leeds all my life. I am familiar with the area and am delighted to bring The Gin Fayre – and our fantastic distillers – a little closer to home.
“We have been overwhelmed with The Gin Fayre’s success in Scotland and hope to emulate this in other parts of the UK.
“The Gin Fayre gives people the opportunity to try before they buy, as well as offer the distillers a direct route to market. The event was created with people in mind who wanted learn more about what they are drinking, the flavours, varieties and the process of distilling gin.”
Jasmine Wheelhouse will be bringing her Gin Fayre to Yorkshire in the following locations:
Wetherby Town Hall on Sunday, May 6, 2018
Leyburn – Tennants Auction House & Garden Rooms on Saturday, June 16, 2018
Malton – The Milton Rooms on Saturday, August 18, 2018
For more information and tickets visit www.ginfayre.co.uk