A DIGITAL start-up in Leeds has won backing from footballer Joey Barton.
The QPR captain has invested in Scorem, a new football opinion app which gives fans a platform to debate the latest issues, and helps football brands, media and clubs to better understand their consumers.
Puma UK, the sports brand, is sponsoring the site.
Dan Bosomworth and Chris Soames, the directors of brand and content marketing agency First 10, founded Scorem at the start of the year.
They say the app has seen more than 366,000 votes cast in its first two months.
Scorem used football statistics from data company Opta to drive fan opinion and stimulate discussion.
Mr Barton believes Scorem could be a real game-changer in the world of football.
He said: “Despite Facebook, and Twitter and all the online supporter groups, you can’t help but feel that the opinions and voices of ordinary football fans are being lost.
“Over the coming months and years we hope to change that. It’s pretty simple at the minute, but we want Scorem to start a football revolution, to get fans heard – and to change the game we love for the better.”
Scorem plans to offer fan-stat interaction in the form of match prediction, opinion-driven player ratings and fan mood capture.