John Lewis animated about ads
John Lewis has chosen an animated woodland tale featuring a bear and a hare for its much-anticipated Christmas campaign – an event widely considered to usher in the festive shopping season.
Lily Allen provides the soundtrack with a cover of Keane’s 2004 single Somewhere Only We Know as the hare makes sure his best friend the bear wakes up from hibernation to experience the magic of Christmas morning.
The retailer has booked the first break during tomorrow night’s X Factor to debut the full two-minute version of the ad. It is the first time the hit ITV show has devoted the whole slot to one brand.