THE Royal Bank of Scotland has been ticked off by an advertising watchdog over misleading TV commercials in which it pledged to be the “last bank in town”.
Claims were made in two commercials which have now been banned by the Advertising Standards Authority.
Customers living in Farsley, Leeds, were among those who complained.
Two months after being screened last year, a branch of Natwest – part of RBS – in Farsley was closed, even though it was the last in the area.
Complaints were made by local Conservative councillor Andrew Carter and pressure group Campaign for Community Banking.
Councillor Carter said he had not been prepared to allow local people to be treated in “such a disdainful way”.
RBS defended the Farsley closure, saying nearby Pudsey has eight banks.
It added: “We are proud of our commitment to offer services in towns where other banks have closed, and we currently do this in 168 locations.
“While we disagree with the ASA’s decision, we welcome their offer to work more closely with them in future. This is a hugely important commitment for us and it’s important we get it right for our customers.”