Lingerie boss, 79, dies after park attack

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A LINGERIE tycoon, who was left fighting for his life after he was bludgeoned for the keys to his prestige car, died in hospital over the weekend, police said last night.

Anthony Power, 79, the founder of Sheffield-based Panache Lingerie, was found with serious head injuries after he was attacked in High Hazels Park, in the Darnall area of the city on October 8.

Detectives believe he had driven his Bentley Continental to the deprived neighbourhood from his home in the affluent Bradway area to look for his elderly brother, who had gone missing.

He suffered a fractured skull and bleeding on the brain in the assault. His attacker failed to get away with the car but took Mr Power’s iPhone and cash.

A spokesman for South Yorkshire Police said last night: “The 79-year-old man who was found unconscious at High Hazels Park close to Olivers Mount, at around 9.10pm on Monday, October 8, has passed away in hospital over the weekend.

“Anthony Power had driven to High Hazels Park to assist family members in a search for a relative who had been reported missing that evening. The family member was later found safe and well.

“A 30-year-old man was charged on Thursday, October 11, with attempted murder and robbery in connection with the serious assault. Police will be liaising with the Crown Prosecution Service following the death.”

Mr Power’s lingerie firm is a favourite with the famous including actress Scarlett Johannson and TV presenter Holly Willoughby, and has offices in New York, Hong Kong and Germany. Leading department stores stock Panache’s range.

The firm is based in a £2.5m headquarters in Crystal Peaks, Sheffield, which was built by Mr Power after he was made redundant from lingerie giant Playtex.

Mr Power left his position as managing director in 2007 and John Power, one of his two sons, replaced him; his other son, Danny, is the company’s business development director.