Lovelorn snowmen and bouncing dogs: A rundown of John Lewis Christmas ads

The John Lewis Christmas campaign has become a fixture of the consumer festive calendar, introducing characters ranging from a lovelorn snowman and his snow girlfriend to a trampolining dog.

Which is your favourite? Buster the dog, Monty the penguin, the man on the moon or this year's Moz the Monster?

Here is a rundown of the ads since the first one screened in 2007.

Sign up to our daily newsletter

The i newsletter cut through the noise