MADE grows regional showroom after bumper year

Annabel Kilner
Annabel Kilner
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THE online design brand MADE.COM has expanded its Yorkshire showroom after a period of strong trading.

MADE.COM, which was co-founded by internet pioneer Brent Hoberman, opened a showroom at Redbrick Mill in Batley in late 2013, following the success of its debut in west London.

MADE.COM has increased the size of its showroom in Redbrick from 3,000 to 11,000 sq ft following a “bumper” 18 months at the site.

Since the opening of the showroom in December 2013, MADE.COM said it has seen sales in Yorkshire increase by 85 per cent – faster than anywhere else in the country.

Over the past year, footfall has increased by 73 per cent.

Annabel Kilner, the head of MADE.COM UK, said: “We knew from the initial reaction to the showroom opening that it would be popular, but this has surpassed our expectations.

“Our Yorkshire customers clearly love original design and we’re thrilled to be able to showcase 85 per cent of our collections in this bigger space.

“Having a site at Redbrick fits perfectly with what we’re about as a business - it’s not on the high street and so doesn’t have the expensive overheads of a traditional high-street shop.”

The best-selling item from the showroom is the Rufus three-seater sofa in mustard yellow.

Alastair Bailey, the managing director, at Redbrick, said: “MADE has been a very welcome addition to the Redbrick portfolio and the new expanded showroom will give all our customers the opportunity to enjoy and experience the MADE retail offer at its best. MADE are a pioneering and exciting brand and we are proud of the association.”

MADE.COM strips out middle men such as agents, importers and high street shops, to connect the customer directly with the makers and sellers online.

In 2013, Mr Hoberman told The Yorkshire Post: “Showrooms will have a huge part to play with brands physically displaying products that will later be purchased online.

“Retailers will turn their stores into ‘brand cathedrals’ offering a fun and entertaining retail experience.”

MADE.COM fundraised £38m in July this year to support growth in the UK and Europe. It now employs more than 180 people in Leeds, London and Shanghai.