McCririck ‘lost job because of pantomime style and not age’

The 73-year-old pundit – known for his flamboyant style – believes he was “sacked by anonymous suits and skirts” because of his age.

But Jamie Aitchison, the commissioning editor for sport, at Channel 4, said the decision to axe McCririck was taken because his “pantomime style” did not fit with a vision for a more serious and inclusive show, and had nothing to do with his age.

In March 2012 the broadcaster landed the rights to air all UK horseracing events, including “Crown Jewel” events like Royal Ascot and the Grand National, and Channel 4 saw it as an opportunity to freshen up its racing coverage.

McCririck – who is taking the channel and TV production company IMG Media Ltd to the tribunal – was seen as “unappealing and irritating to many current and potential viewers”, according to Mr Aitchison, so was cut from the new line-up led by Clare Balding.

Mr Aitchison, who has worked previously as a producer on BBC and ITV sports shows, said in his witness statement that concerns over McCririck’s style were supported by audience surveys, press coverage and viewer complaints.

In his statement he said McCririck’s reputation had been affected by his “notorious appearances” on a reality shows.

The tribunal resumes today.