MORE Yorkshire food could soon be on menus in Brazil, India and China under a new drive to sell UK produce to the world.
Ministers will unveil plans today to sell more of the best of British to growing markets abroad to boost the struggling economy.
They want more companies to follow Hull-based Cranswick, which has been selling baby back ribs to the United States and exports to East Asia.
Home-grown food and drink will be showcased at the London Olympics, a business ambassador will promote produce abroad, paperwork will be simplified and companies will get easier access to advice and support.
Farming Minister Jim Paice said: “British food is already known the world over for its quality, and with surging world population growth and demand for western products, there are huge opportunities for our producers to tap into emerging markets. I’m convinced the sector can become an engine for growth for our economic recovery.”
Ministers want to tap into markets that are getting richer and have appetites for Western products.