The new boss of Morrisons said the business is listening hard to customers after the chain reported another drop in sales today.
The 2.9 per cent decline in like-for-like revenues for the 13 weeks to May 3 follows a 7.1 per cent fall posted by the supermarket business a year earlier.
David Potts, who has more than 40 years retailing experience at Tesco, took over as Morrisons chief executive in March after a year in which the Bradford-based chain slumped to a loss of £792m.
He said: “My initial impressions from my first seven weeks are of a business eager to listen to customers and improve.
“I have been very pleased by the desire and support of colleagues, and by the genuine warmth and affection for Morrisons shared by both colleagues and customers.
“This is a business with many attributes, some unique. Our task is to use those advantages to improve the shopping trip for customers and create value.”
Mr Potts is carrying out a review of the business which will report back at the time of the group’s interim results in September.
He has already announced plans to axe up to 720 jobs from the Bradford head office as part of a drive to beef up staff on shop floors.