My Little Big Town aims to spread the word

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PUBLISHING firm My Little Big Town plans to take on more staff as it looks to release up to 15 titles in the next year.

The Hull-based company, which specialises in children’s books, is forecasting turnover of more than £1m in its second year compared to £70,000 in year one.

Calvin Innes, chief executive of MLBT, said: “Over the next 12 months, we will launch another 10 to 15 titles and have a massive push on digital books to establish ourselves as a major player in that market. We’ll also be developing merchandise for our bigger titles.

“This year, we forecast our turnover will be more than £1m and we expect to have six staff working directly for us. We will also be going from one digital book to at least 10 interactive titles.”

MLBT published its first book, Gorgeous George and The Giant Geriatric Generator, last August. The book, written by Scottish author Stuart Reid and illustrated by Mr Innes, has sold more than 12,000 copies. The sequel, Gorgeous George and the Zigzag Zit-faced Zombies, is released in January and has more than 6,000 advance orders.

In addition to selling print and digital books, MLBT is also selling overseas rights to its books and negotiating joint publishing deals with overseas publishers. MLBT currently employs four people including Mr Innes’ brother who develops the digital books.