With his cheery smile and bright colours, he certainly stands out among the snow.
The unusual purple creation is not the result of some sly photo-shopping - but a pile of hay bales, sprayed purple.
The creation, in The Yorkshire Dales, has already become something of a seasonal tourist attraction.
It looks as though more snow http://yorkshireeveningpost.co.uk/news/snow-more-snow-forecast-and-yellow-weather-warning-issued-for-yorkshire-1-8246483 could be on the way, too.
Have you seen any unusual snow photos? Send us your severe weather photos via @leedsnews or @yorkshirepost