Older women used in retail campaign
Middle-aged models are being used for a new Debenhams campaign aimed at the "forgotten" older shopper.
The department store chain believes it is the first retailer to use models in their forties, fifties and sixties for a campaign like The Style List, which the high street chain says is targeting "forgotten women".
The campaign is being run with fashion commentator Caryn Franklin, herself 51, who said she was keen to work with a retailer which acknowledged the lack of fashion imagery aimed at older women and was ready to change things.
The launch campaign features three looks – power dressing, casual and party dresses – and uses models Valerie Pain, 66, Caroline Josling, 52, and Maxine Smith, 41.