Olympic star Victoria Pendleton: New girl on the Hovis bike
A three-year deal between Manchester-based Olympic cycling champion Victoria Pendleton, 29, and Hovis has been marked with the recreation of the famous image of Shaftesbury in Dorset, which featured in a 1973 television commercial for the bread.
The Boy on the Bike was directed by Ridley Scott and featured a brass band playing part of Dvorak's New World symphony. It was voted best TV advert of all time in 2006.