Online deal to grow Creative presence

Promotional merchandise and clothing company Creative Emporium has won a contract to supply a range of products through an online ordering system to Life Fitness customers all over the world.

The Leeds-based firm signed the deal with Life Fitness's European head office to develop an e-merchandise store, which allows offices and distributors in nearly 40 countries, including Russia, Saudi Arabia and South Africa, to order merchandise online, through one central system.

The three-year exclusive supply contract will see the company providing promotional clothing and merchandise to the Life Fitness Europe, Middle East and Africa regions. It beat off competition for the contract from the current German supplier.

Creative Emporium's other clients include Birds Eye and L'Oreal.