And beyond the personal struggles of those with dementia and their families, it is a major factor in Britain’s care crisis.
As dementia becomes more prevalent in Britain’s ageing population – with no cure currently in sight – caring for the elderly will become an increasing problem.
Its call on Boris Johnson to invest in an NHS Dementia Fund is a sensible way forward. But the campaign further emphasises the need for wholesale reform of the social care system in order to meet its challenges. Proposals for doing so were repeatedly delayed under Theresa May. Mr Johnson came to office promising to make a difference for the better to the care system.
Those with dementia, and their families, need him to find a solution.