Calder Valley rallies back to great effect – The Yorkshire Post says

TO describe 2020 as a challenge would be an understatement to many of the people who live, and work, in the beautiful Calder Valley.
We Rally In This Valley is the theme of a new campaign in Calderdale.We Rally In This Valley is the theme of a new campaign in Calderdale.
We Rally In This Valley is the theme of a new campaign in Calderdale.

First Storms Ciara and Dennis struck. And, just as local people finished cleaning out ruined homes and businesses for the umpteenth time, this enduring nightmare was compounded by Covid-19.

Yet what has sustained flood-hit towns like Hebden Bridge, Mytholmroyd, Todmorden and so many other locations is a proud community spirit which has culminated with an innovative social media campaign to showcase the area’s independent shops, culture, attractions and food delicacies.

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Typical of the area’s renowned positivity, there are now two further ‘asks’. Support the businesses and ventures highlighted, while complying with social distancing rules, and for the Government to speed up flood protection and prevention plans so local people can rebuild their lives with a greater degree of confidence and certainty.

A new campaign is supporting local businesses in the Calder Valley and towns like Hebden Bridge.A new campaign is supporting local businesses in the Calder Valley and towns like Hebden Bridge.
A new campaign is supporting local businesses in the Calder Valley and towns like Hebden Bridge.

Editor’s note: first and foremost - and rarely have I written down these words with more sincerity - I hope this finds you well.

Almost certainly you are here because you value the quality and the integrity of the journalism produced by The Yorkshire Post’s journalists - almost all of which live alongside you in Yorkshire, spending the wages they earn with Yorkshire businesses - who last year took this title to the industry watchdog’s Most Trusted Newspaper in Britain accolade.

And that is why I must make an urgent request of you: as advertising revenue declines, your support becomes evermore crucial to the maintenance of the journalistic standards expected of The Yorkshire Post. If you can, safely, please buy a paper or take up a subscription. We want to continue to make you proud of Yorkshire’s National Newspaper but we are going to need your help.

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Postal subscription copies can be ordered by calling 0330 4030066 or by emailing [email protected]. Vouchers, to be exchanged at retail sales outlets - our newsagents need you, too - can be subscribed to by contacting subscriptions on 0330 1235950 or by visiting www.localsubsplus.co.uk where you should select The Yorkshire Post from the list of titles available.

If you want to help right now, download our tablet app from the App / Play Stores. Every contribution you make helps to provide this county with the best regional journalism in the country.

Sincerely. Thank you.

James Mitchinson

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