Casting a spell
Taking the waters in spa towns or the bracing air of coastal resorts of Yorkshire was fashionable prior to the Victorian era but the coming of the railways opened up mass tourist possibilities for the first time to people from outside the Broad Acres as well as to the workers of industrial heartlands who spent their annual week away by the sea.
Yet perhaps only in the last 40 years or so has Yorkshire begun to achieve its tourism potential. Television series such as All Creatures Great and Small brought the beauty of the Dales direct to people's living rooms.
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Hide AdAnd now the Harry Potter films are taking stunning locations such as Malham Cove, surely one of the most dramatic in the British Isles, to weave a spell on worldwide audiences.
Latest figures reveal a further boom in tourism spending in the region.
Numbers of international visitors will significantly increase in coming years with the Royal Wedding and the Olympics. All those in the region's tourist industry must ensure Yorkshire is a not-to-be-missed destination.