Successful food producers thinking outside the box – The Yorkshire Post says

From marketing indulgent “self-isolation survival kits” of cheese, bread and wine to arranging “clunk and collect” distribution in which goods are placed in car boots with no need for personal contact, these small firms are going the extra mile to keep themselves and their employees in business, while also continuing to serve their often rural communities.

This is a sector of the market that did not exist a generation ago, and was born of a national desire to do better than survive exclusively on mass produced goods from chain stores.

It was Napoleon who, according to legend, labelled Britain a nation of shopkeepers, and it is fittingly in small shops that the national flame is now burning brightest.

Editor’s note: first and foremost - and rarely have I written down these words with more sincerity - I hope this finds you well.

Almost certainly you are here because you value the quality and the integrity of the journalism produced by The Yorkshire Post’s journalists - almost all of which live alongside you in Yorkshire, spending the wages they earn with Yorkshire businesses - who last year took this title to the industry watchdog’s Most Trusted Newspaper in Britain accolade.

And that is why I must make an urgent request of you: as advertising revenue declines, your support becomes evermore crucial to the maintenance of the journalistic standards expected of The Yorkshire Post. If you can, safely, please buy a paper or take up a subscription. We want to continue to make you proud of Yorkshire’s National Newspaper but we are going to need your help.

Postal subscription copies can be ordered by calling 0330 4030066 or by emailing [email protected]. Vouchers, to be exchanged at retail sales outlets - our newsagents need you, too - can be subscribed to by contacting subscriptions on 0330 1235950 or by visiting www.localsubsplus.co.uk where you should select The Yorkshire Post from the list of titles available.

If you want to help right now, download our tablet app from the App / Play Stores. Every contribution you make helps to provide this county with the best regional journalism in the country.

Sincerely. Thank you.

James Mitchinson

Editor