Tackling the digital divide

THE importance of living in a hotspot rather than a notspot may, quite understandably, be lost on some people. Indeed, those who don't know their gigabytes from their fishbites may not be able to muster the strength of feeling to care. Beneath the terminology, however, lies a serious point: Yorkshire's rural economy faces being left behind unless broadband coverage improves.

It is immensely disappointing that 10,000 businesses in the region's countryside lack a decent service. This is about more than simply a slow speed of communication; the ramifications are economic and cultural. That's why local authorities, the Government and the private sector must work together, and swiftly, to tackle the digital divide.

Many countryside employers are small and medium-sized enterprises, which make up the backbone of the British economy. Many are also in new industries, such as electronic media and graphic design, or traditional trades renewed in the 21st century, such as the weaver or farmer who has set up an online shop.

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The prosperity of all rural businesses is vital for the communities in which they are based, and also for the nation as a whole, as it tries to sustain an uncertain climb out of recession.

Yorkshire must not be left behind, when broadband is already helping businesses in the North West, in London and in continental Europe to provide stiff competition.

There is also a cultural impact, which should not be overlooked. As more and more families are tempted to leave Britain's overcrowded cities in search of a better quality of life, there is an opportunity for rural towns and villages to be given a new lease of life. This will be lost if people avoid moving because they feel they will be left out of touch in the countryside.

Clearly, the Government does not have much money to use for new internet projects. They have shown a willingness to spend where they can stimulate the private sector, however, and this is just such a case.

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On too many occasions over the last two decades, politicians of all hues have paid merely lip service to the concerns of the great British countryside. Now it is time to stump up the cash, embrace the language of technology and help rural communities to thrive again.