Tory challenge on the economy

This should not be the case, given the Conservatives' cherished reputation as the champion of business. It also prompts fears that the party's recent muddle over the economy and other issues, stems from too many policies being driven by focus groups rather than a philosophical standpoint.

A classic case is the considered criticism levelled today by the respected Yorkshire and Humber Chambers of Commerce. Though an apolitical organisation, its 12,500 members are progressive individuals who are more likely to be aligned to Tory thinking rather than Gordon Brown's tax and spend approach which has saddled the country with a record budget deficit.

It is an intervention which cannot be ignored – even though the Tories, under Mr Cameron, have sought to reach out to those regions, like Yorkshire, which were sorely neglected by his party until recently.

Yet, given how a swathe of marginals locally will help determine the

election's outcome, this non-endorsement should worry Conservative strategists.

Some of the criticisms are familiar – the lack of clarity over regional development agencies like Yorkshire Forward, and a transport policy that takes little account of the urgent need to cut congestion locally.

Another dilemma is the, at times, zealous talk about spending cuts. Welcomed by some, it is worrying for those many households living in working class communities which are over-dependent upon the public sector for the majority of jobs.

This is not Mr Cameron's fault; it is the legacy of 13 years of New Labour excess. It will also take time to reverse this trend; it cannot happen overnight if whole communities are not to be left permanently disadvantaged.

But it can happen if the Tories have an inspiring, and creditable vision to encourage growth – and a strategy that resonates with those entrepreneurs whose foresight and acumen will be pivotal to restoring Yorkshire and Britain's fortunes.

Businesses have, rightly, lost faith with Labour – but they remain unconvinced about the Conservative alternative that leaves so many questions unanswered. It's up to Mr Cameron to provide a clearer strategy.