Why film and TV are key to Yorkshire tourism’s future – The Yorkshire Post says

THE fact that Yorkshire tourism has so much to lose, as a result of the Covid-19 lockdown, is very much due to the county’s pre-eminence as the visitor location in Great Britain.

TV series like Gentleman Jack have helped showcase Yorkshire to the world.

It’s a small consolation on another Bank Holiday weekend which will, inevitably, highlight the dilemma to lift the lockdown to assist the economy and a continuing need to protect public health at all costs.

And as work intensifies to help tourism-related firms at this critical juncture, it is imperative that the importance of the county’s television and film industry is fully taken into account.

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One reason why so many people from here, and abroad, choose to visit the region is because they have been enticed here by the stunning scenery witnessed on TV or at the cinema.

Actress Sarah Lancashire has been the star of Happy Valley.

From Gentleman Jack and Happy Valley to Downton Abbey or enduring soaps like Emmerdale which has resumed filming this week, no other region enjoys this level of prime-time exposure.

It’s also coverage which is testament to years of investment in Yorkshire’s creative industries to ensure that this region has the talent, and skills, necessary to make the most of such opportunities.

And while this sector is, like all others, counting the cost of Covid-19 and its wider economic impact, Yorkshire’s record should serve the region well when filming resumes and new programmes commissioned.

Now it’s a case of selling this story of success to the wider TV, film and media industry so that no opportunity is missed to promote Yorkshire and, in doing so, offer a glimmer of hope to tourism businesses in their darkest hour.

Editor’s note: first and foremost - and rarely have I written down these words with more sincerity - I hope this finds you well.

Almost certainly you are here because you value the quality and the integrity of the journalism produced by The Yorkshire Post’s journalists - almost all of which live alongside you in Yorkshire, spending the wages they earn with Yorkshire businesses - who last year took this title to the industry watchdog’s Most Trusted Newspaper in Britain accolade.

And that is why I must make an urgent request of you: as advertising revenue declines, your support becomes evermore crucial to the maintenance of the journalistic standards expected of The Yorkshire Post. If you can, safely, please buy a paper or take up a subscription. We want to continue to make you proud of Yorkshire’s National Newspaper but we are going to need your help.

Postal subscription copies can be ordered by calling 0330 4030066 or by emailing [email protected] Vouchers, to be exchanged at retail sales outlets - our newsagents need you, too - can be subscribed to by contacting subscriptions on 0330 1235950 or by visiting www.localsubsplus.co.uk where you should select The Yorkshire Post from the list of titles available.

If you want to help right now, download our tablet app from the App / Play Stores. Every contribution you make helps to provide this county with the best regional journalism in the country.

Sincerely. Thank you.

James Mitchinson