Time to stop bailing out Welcome to Yorkshire - Yorkshire Post Letters

THE comings and goings at Welcome to Yorkshire rather illustrate the problems concerning the tourism sector where the elected decision-makers are driven 
by the thoughts of various partnerships and consultants rather than viable solutions.

The Northern Powerhouse produced a five-point plan which might provide an environment for economic growth in the same way that a fisherman throws in the bait in the hope of catching a fish.

In the same vein, the report last week from yet another economic quango rather suggested that tourism could be stimulated by creating a sort of “fat-free”, greener offer in the hope that the visitors might be on a diet.

Both of these suggestions might be better than Welcome to Yorkshire’s insistence that inviting Lycra-clad cyclists to block the roads to be watched by largely Yorkshire people was somehow good for the long-term economy. This was rather disproved by Harrogate and Scarborough.

Could we please close the book on Welcome to Yorkshire, cease the constant bailouts using public money and invest in those who have more experience of this sector, as illustrated in your July 4 edition?

Editor’s note: first and foremost - and rarely have I written down these words with more sincerity - I hope this finds you well.

Almost certainly you are here because you value the quality and the integrity of the journalism produced by The Yorkshire Post’s journalists - almost all of which live alongside you in Yorkshire, spending the wages they earn with Yorkshire businesses - who last year took this title to the industry watchdog’s Most Trusted Newspaper in Britain accolade.

And that is why I must make an urgent request of you: as advertising revenue declines, your support becomes evermore crucial to the maintenance of the journalistic standards expected of The Yorkshire Post. If you can, safely, please buy a paper or take up a subscription. We want to continue to make you proud of Yorkshire’s National Newspaper but we are going to need your help.

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Sincerely. Thank you.

James Mitchinson

Editor