YP Comment: RNLI launch summer campaign

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The summer holidays are here and that means families make a beeline for the coast.

We all enjoy a day out at the seaside and as the weather gets warmer more people are tempted to go for a swim. Which is why the Royal National Lifeboat Institution (RNLI) and the Maritime and Coastguard Agency (MCGA) are reminding people to be careful when going into the water.

Around 165 people drown off Britain’s coast each year and the RNLI quite rightly advises visitors to check local information about strong currents and tides before taking a dip.

The men and women of the RNLI provide a crucial lifeline, often putting their lives on the line to help save others, and we can do our bit to make their job a little easier by not taking unnecessary risks.

These unsung heroes and selfless volunteers deserve our unwavering support and gratitude. So next time you see an RNLI collection tin, be sure to make a contribution.