YP Comment: Will phone pests be silenced?

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THE LATEST crackdown on nuisance telephone calls should be welcome news to the many thousands of people, particularly the elderly and housebound, whose lives are made miserable by an endless round of calls offering everything from PPI refunds to cheaper electricity.

The plan to hold company directors personally responsible for cold calls will surely act as a deterrent. However, given that previous initiatives have failed to stop the callers, who clearly have no regard for the anxiety and upset they cause, the victims of these persistent pests will need a lot of convincing before they can once again start to answer their phones with confidence.