Dairy campaign praised by Defra

Clearly British demands urgent action to make it easier for shoppers to identify how they can support struggling British dairy farmers.

This morning the Secretary of State for Environment, Food and Rural Affairs said the Yorkshire Post was running a ‘great campaign’ and praised the work of Wensleydale Creamery in Hawes, revealing she’s also quite partial to their luxury yoghurt range.

Rishi Sunak, Conservative MP for Richmond, asked Ms Truss for her views on dairy labelling during a question session to the minister.

He said: “British shoppers want to support British dairy farmers but current labelling of dairy products is often too complicated to make this a reality.

“Does my Right Honourable friend support the Yorkshire Post’s excellent new campaign for clearer and unambiguous labelling of dairy products

so that this Christmas we may all buy British with confidence?”

She replied:“My honourable friend is a fantatsic champion of Yorkshire Farmers and The Yorkshire Post is running a great campaign.

“I want to see British labelling on British dairy products right acrosst he country.

“I recently had the pleasure of visiting the Wensleydale Creamery in his constituency in the newly expanded Yorkshire Dales National Park and I’ve been eating their Yorkshire yoghurt ever since.”

Months of falling milk prices, largely caused by shrinking international demand for dairy, is driving farmers to the brink, the Yorkshire Post has previously reported.

As well as better labelling, the Clearly British campaign is also calling for the European Commission to rethink its block on mandatory ‘country of origin’ labelling on dairy products.