protection battlefor jersey cream

A group of farmers on the Channel Island of Jersey are to launch a legal bid to protect the brand name of their cream.

At present, any cream produced by Jersey cows anywhere in the world can be marketed as Jersey cream.

But now the Jersey Dairy co-operative of 27 farmers is to apply for Protected Designation of Origin status with the European Commission.

This would mean that only cream produced on Jersey could be sold as Jersey cream.

Farmers on the island have already applied for similar protection for Jersey butter.

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