Q&A with Pop Up in the North organiser Georgie Pridden

Georgie Pridden is a PR and event organiser and founder of Pop-Up of the North, Malton. June 27th-29.

Georgie Pridden

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How would you describe your home?

A six-bedroom house nestled in a hamlet on the river Rye. The house was only built 15 years or so ago but has the feel of a much older house. I have a rather eccentric style with a collection of contemporary art, antiques, unusual fabrics and wallpapers slowly being added to the mix.

What is on your interiors wish list?

I am obsessed with wallpaper. Susannah White of Whiteworks creates the most beautiful wallpaper, I have one of her designs in our house but could do with several more. Wall hangings are another firm favourite. I would choose one by Sessions & Co. and Kitty Pennybacker. I would also love to commission Hunt & Hope to cover an ottoman with their Leopard Stripe needlepoint design. Needlepoint is in my blood, having been surrounded by my mother’s tapestry business from an early age; it was such a joy to discover Hunt & Hope at last year’s Decorex International.

Cushions by Sessions and Co.

Which household items could you not live without and why?

My Delonghi coffee machine. Two cups of Roost coffee sets me up for the day. Radios are a must. I have them in my office, kitchen and bathroom, I can’t work or relax without background noise; life feels far too serious when silent. My GHD hair straighteners bring transformation in minutes.Which designers do you most admire? Christopher Howe for his eclectic style and passion for traditional craftsmanship. Christopher’s designs are practical and stylish and his shop on the Pimlico Road in London is a feast for the eyes and everyone and anyone is made welcome.

What is your favourite building?

Burton Agnes Hall. The building is steeped in history and the Elizabethan architecture (interior and exterior) is sublime with many unusual features. It is fortunate in suffering so little from alterations or additions. It is a welcoming home to visit at anytime of the year, with plenty to see and do, including tours of the house.

The impressive Great Hall at Burton Agnes Hall

Is there anything anything exciting you in terms of design?

Sustainability. Designers are increasingly using recycled materials, whether it be for a silver jug, using recycled copper or building an eco houses using shipping containers. Many designers are reverting to the ‘make do and mend’ mentality. Textile specialists, Covelli Tennant are a great example, reviving old treasures from past into modern day pieces.

Dog bed by Covelli Tennant

What and where is your ideal home?

A farmhouse with lots of outbuildings in a village on the North York Moors, preferably with a shop and a pub nearby. If I ask nicely, could I have a pied a terre in London too please?Who would you like to invite to dinner? Eddie the Eagle for perseverance.

What is your Pop Up of the North event?

Pop-Up of the North brings together top makers from the UK and beyond. The inaugural pop-up takes place June 27-29 at York House at 45 Yorkersgate in Malton, North Yorkshire, with a second pop-up on September 26-28. There will be about 20 carefully curated exhibitors. York House has recently been restored by the Fitzwilliam Estate so it is also a chance to see inside this historic building. Shoppers can expect art fashion, ceramics and patisserie, tea, furniture and workshops. Tickets are £5. For details visit www.priddenprandevents.com