Glassdoor, the fast-growing jobs site, has introduced a new tool that provides insight into which jobs and companies are in-demand and popular among job seekers on Glassdoor around the world.
Glassdoor Trends helps job seekers understand how competitive a job or company may be and it helps employers understand how news or events tied to their company or their competitors can influence job seeker interest.
The tool identifies which jobs have gained the most attention among local job seekers and shows whether interest and activity around a particular job or company has increased, decreased or stayed the same, and whether it’s new to a Glassdoor Trends list in a given month.
Currently, Glassdoor welcomes more than 26 million unique users each month, and based on a recent survey, 86 per cent of Glassdoor users are either actively looking for a job or would consider better opportunities.
“Job seekers often feel in the dark when it comes to how much competition is in the job market. Glassdoor Trends offers valuable insights into which jobs and companies are in-demand, and it provides powerful reminders to research a company before applying to or accepting a job so as to understand why a company may trend,” said Ehren Reilly, Glassdoor product director.
“Glassdoor Trends also allows employers to better assess demand for their company, their competitors and their jobs, and lets them see how changes to their brand awareness and reputation can impact their recruiting funnel.”
Jobs and companies can trend for a variety of reasons, be it good news or bad. Job seekers have the ability to filter results.