Royal Shakepeare Company win for PR firm

The Royal Shakespeare Company's production of Twelfth Night is being screened live from Stratford in Gainsborough
The Royal Shakespeare Company's production of Twelfth Night is being screened live from Stratford in Gainsborough
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All the world will soon prove to be a stage for Leeds-based PR agency Prohibition ater it secured a major deal with the Royal Shakespeare Company (RSC) to develop its global social media strategy.

The RSC which is based in Stratford-upon-avon, reaches more than 530,000 children and young people annually through its education work across the UK.

The social strategy appointment – which was made following a four-way competitive tender – forms part of the RSC’s commitment to build its global reputation and increase revenue streams, as well as strengthening its effectiveness online.

Prohibition’s agreed activity spanned a number of distinct phases, including a thorough audit of the group’s current social media activities while the agency tracked and analysed thousands of theatre conversations taking place across the country, to help the group better craft engaging, relevant marketing communications aimed at its core audiences.

Kerry Radden, head of marketing at the RSC, said: “We asked the Prohibition team to help us benchmark our social media activity and help us think about what our objectives and targets should now be.

“The team have produced a thorough piece of work, looking at the whole range of social media activity and offering actionable recommendations that we’ve already been able to put into practice.”

Chris Norton, managing director at Prohibition, said: “This brief was both interesting and wide in scope.

“The RSC has an excellent global reputation and we wanted to ensure that the digital strategy ensured this was kept to the very highest of standards.

“We felt this brief was an ideal fit for us as we deliver digital insights and strategy work every day.”