Sainsbury’s demands ID from 24-year-old for PG film

Neera Ishak. Picture: Ross Parry Agency
Neera Ishak. Picture: Ross Parry Agency
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A 24-year-old shopper was reduced to tears at the checkout after staff refused to serve her an animated film rated PG because she didn’t have ID.

Neera Ishak was trying to buy a copy of The Missing Link on DVD as well as another U-rated title.

But when an age warning flashed up on the self-checkout she was asked by staff at Sainsbury’s in Norton, Sheffield, to prove her age. According to the BBFC PG-rated titles are, ‘suitable for general viewing, but some scenes may be unsuitable for young children’.

Miss Ishak said: “The lady who was standing there asked if I have ID, but I didnt have any, only my bus pass. I tried to reason with her, but she called over another lady and they started reading from the back of the box.

“She said she can’t sell me a PG, but could sell me the U. They took me to customer services, and the same message came up on the screen. I could see the message and it said check ID for 12, 15 or 18, not PG.

“The lady said to me, ‘no this is a 12’, because she was reading a message on the box about viewing with parental guidance.

“I asked if she watched movies, and she said no. I tried to reason with the lady but she didnt understand, even the manager didn’t.” A spokesman for Sainsbury’s said: “We obviously apologised to Neera and we have also re-trained our colleague to make sure we get this right in the future.”