Sales record for musical

New musical The Book Of Mormon has set a record for the biggest day of sales in West End and Broadway history.

The award-winning show, by South Park creators Trey Parker and Matt Stone, had its official opening at London’s Prince Of Wales Theatre last Thursday.

The following day, between 10am and midnight, a total of £2,107,972 was taken in ticket sales when an additional 150,000 tickets were made available.

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Prince Of Wales Theatre owner Cameron Mackintosh said: “After a phenomenal opening night I am delighted to see a phenomenal record-breaking post opening box office of over £2m.”

Producer Sonia Friedman said: “We are bowled over to be setting this quite extraordinary record.”