Scientists to help improve bra design
Scientists and retailers are teaming up to ensure that women are fitted with the correctly sized bra.
The Bra Retailers Association (Bra) has been set up to improve bra design and support breast health research in the UK. It was founded by Asda's George clothing range after a Which? report found that less a third of customers received the correct sizing and fitting advice when purchasing a bra. Scientists from the University of Portsmouth and De Montfort University, Leicester, will be working with Bra to ensure that bras are designed to improve breast health.