Shoppers encouraged to opt for low-fat milk

Consumers are to be urged to switch to one per cent fat milk as part of a drive to help people eat more healthily.

An advertising campaign will give simple tips on how to consume fewer saturated fats, including encouragement to switch to one per cent fat milk or lower, the Food Standards Agency (FSA) said yesterday.

Taste tests of 614 UK adults have shown 94 per cent who regularly use semi-skimmed milk – around 1.7 per cent fat - found one per cent fat milk an "acceptable" alternative.

The agency said half a pint of milk a day would mean 80 grammes of fat a week with full-fat milk, 40 grammes using semi-skimmed but 20 grammes with one per cent fat milk.

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