Shops enjoy sales boom in bunting and bubbly

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BUNTING and bubbly will be flying off the shelves this weekend as shops enjoy a Jubilee sales boom.

Businesses ranging from family-run firms to supermarket giants are cashing in as the nation stocks up on patriotic party food, decor and drinks to celebrate the Queen’s 60-year reign.

Staff at Flying Colours flagmakers in Knaresborough, North Yorkshire, have been working overtime to meet unprecedented demand for flags and bunting.

Owner Andy Ormrod said the firm was receiving four times as many orders as usual, and extra staff had to be taken on to cope.

He said: “These last three months have been phenomenal and the amount of effort all the staff have put in has been superb.

“We are all absolutely shattered. We are not used to keeping that pace up week in, week out, day in, day out. It is like a corner shop suddenly becoming Tesco.”

Supermarkets are also cashing in on the Jubilee, with Leeds-based Asda expecting its biggest sales weekend of the year.

It has predicted shoppers will splash out double what they spent over last year’s Royal wedding weekend.

It expects to sell 2.8m Victoria sponge cakes, up 52 per cent on last year, more than 1m cucumbers to create the Queen’s favourite sandwiches, and 270km of bunting - enough to stretch from London to Manchester.

Sales of Pimms are predicted to rocket by 75 per cent and more than a million bottles of Champagne and sparkling wine are expected to be sold.

An Asda spokesman said: “We have already noticed huge demand from customers gripped by Jubilee fever and things look set to get even busier as we head into the weekend as the nation gears up for a right Royal knees-up.”

Meanwhile, Bradford-based Morrions reported a 137 per cent week-on-week increase in bunting sales. Last week it sold more than 30,000 cucumbers and more than 1.5m punnets of strawberries.

A spokewoman said: “Our customers in the region are really getting into the Jubilee spirit, picking up everything they need to throw Jubilee parties over the weekend.”