SMALL businesses cannot ignore the digital revolution, but an alarming number of our region’s entrepreneurs have failed to establish a powerful online brand.
Digital Kitbag, the Johnston Press-owned digital marketing service for small and medium-sized businesses (SMEs), will be running a free digital marketing seminar for local SMEs in collaboration with The Yorkshire Post on Tuesday, May 12 at The White Cloth Gallery, in Leeds.
The attendees will hear from industry experts about digital marketing for SMEs, to help them improve their online presence and win more customers.
Businesses can register at digitalkitbag-leeds.eventbrite.co.uk, where they can also book a one-to-one session on the day, with a digital marketing expert who will provide tailored advice specifically for their business.
All the businesses who attend will be entered into a prize draw to win a free professional website from Digital Kitbag.
Chris Brake, managing director of Digital Kitbag, said: “Today, SMEs have so much choice when it comes to promoting their business online – from websites to search engine marketing, emails to social media – the list goes on. It can seem very complex and can quickly become overwhelming.
“A recent survey we conducted with Buzzboard into the SME digital marketing landscape showed shocking levels of digital unreadiness holding back UK SMEs.
“For example, just under half don’t even have a website. Our seminars are designed to address this and take away the complexity to help SMEs gain valuable insight into digital marketing that will empower them for the future. We’re looking forward to seeing many local businesses attend on the day.”
Digital Kitbag is a simple and effective one-stop-shop which uses Johnston Press’s extensive digital expertise to provide an integrated digital marketing service for local businesses who are keen to reach an online audience for the first time, or ensure their business website stands out.
As a Premier SME Partner of Google for their search engine marketing with Google AdWords service, Digital Kitbag was recently named as the winner of Google’s 2014 EMEA Premier SMB Partner Awards – Largest Increase in Active Advertiser Base (Emerging Partner) champion.
The Google AdWords Premier SME Partner Programme (PSP) connects Google’s AdWords partners with SMEs that want expert help in creating, managing and optimising their online advertising campaigns.
Johnston Press is one of the largest local and regional multi-media organisations in the UK.
The company provides news and information services through its portfolio of publications and websites – 13 paid-for daily newspapers, including The Yorkshire Post – 195 paid-for weekly newspapers, 40 free titles, ten lifestyle magazines and 198 local news and e-commerce websites.
Each month the company’s news brands attract an audience of around 24.5m people across its publishing regions, delivering extensive coverage of local news, events and information.
Johnston Press’s online audience continues to grow and it has the largest monthly digital audience of any regional publisher in the UK. It also provides regional and national advertisers with access to local audiences, and it serves as a major advertising platform for SMEs.
The event is open to all small and medium-sized businesses in Leeds and the surrounding area. Those registering can choose to attend one of four sessions that will run over two hours, to fit in with their work schedule.