Simples! WANdisco’s comparison site deal

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Software firm WANdisco ​has been signed up by the ​UK’s leading price-comparison website Compare The Market.

The website, best known for its ‘Compare the Meerkat’ advertising pun, said a new product called WANdisco Fusion will play a crucial role in implementing its Big Data strategy globally, providing the firm with a much deeper insight into customer behaviour​.​

The term Big Data refers to data that is so large and complex it cannot be processed using traditional desktop compu- ters.

It is used by internet giants such as Yahoo, Netflix, Amazon and eBay to keep their operations going.

Sheffield-based WANdisco said its new Fusion product will enable clients to share data across clusters, distributions, and file systems, ensuring that ​Compare The Market’s data is continuously avail- able.

It added that by bridging the gap between different distributions, storage, and file systems, Fusion provides a “future-proof” platform that gives a wide choice even if an organisation uses multiple vendors.

Fusion is an evolution of WANdisco’s existing product​s that allows the firm’s technology to be applied across data centres, eliminating challenges that previously ​hindered global ​B​ig ​Data strategies.

David Richards, CEO of WANdisco, ​said, “We’re delighted to be playing such an important role in Compare The Market’s Big Data strategy.

“But this deal also reflects the industry-wide need to better address the market’s data challenges.”

A recent Wikibon survey found that only 18 per cent of non-IT early adopters are happy with the results of their Big Data initiatives.