Sky Betting and Gaming says it will create 100 jobs in Leeds, most in its technology and contact centre teams, and 100 at its recently opened Technology Hub at Sheffield’s Electric Works.
The investment will take the firm’s total workforce in Yorkshire to more than 900.
Chief Executive Richard Flint said: “With the business performing well we have decided that now is the time to significantly increase our investment in people and facilities. This is a vote of confidence not only in our own plans to make betting and gaming better but also in the health of the Yorkshire economy.”
The firm, which earlier this year became an independent outfit following the sale of its majority share by former parent Sky to CVC Capital Partners, will also launch a “software academy” and a commercial academy with spaces for 20 people in each.
Sky, headquartered in Wellington Place, Leeds, said it would confirm the location of its new Leeds site later.
Councillor Judith Blake, leader of Leeds City Council, said: “This is fantastic news for the city and further evidence of Leeds’ strength as a digital hub. We’re delighted that Sky Betting & Gaming continues to invest in job opportunities here and the rest of Yorkshire.”