Harrogate-based gin producer Slingsby has agreed a deal to list products from its award-winning spirts portfolio across a number of its major airport outlets.
The firm’s London Dry and Yorkshire Rhubarb gins will be available to purchase across four World Duty Free stores in northern England: Leeds Bradford, Newcastle, Humberside and Doncaster airports.
These new listings mark an important retail development for the Yorkshire gin brand that, in December 2017, celebrated hitting £3m worth of sales.
Slingsby will be supporting the new World Duty Free listings with sampling activity at each location throughout summer 2018 to engage new customers with their core artisan offerings in these regions.
Leeds Bradford Airport will also see the London Dry and Rhubarb gins available in the two premium lounge bars, plus accompanying advertising will be taken out in the airport, including a dedicated Slingsby Gin window display in the World Duty Free store.
Co-Founder and managing director of Spirit of Harrogate, Marcus Black, said: “2018 is looking to be an exciting year at Slingsby with these new listings helping us reach even more customers travelling in and out of the UK with our award-
winning portfolio. The World Duty Free agreement gives us the amazing opportunity to help put Slingsby on the map internationally.”