A spoonful of Sugar helps young entrepreneurs

LORD Sugar takes on the role of a "firm but fair" headmaster – and shows his softer side – in his new series Junior Apprentice.

The teen version of The Apprentice shows 16 and 17-year-olds, some of whom are already running businesses, displaying raw entrepreneurial talents to win access to a fund worth 25,000.

In the first episode, being screened tomorrow, hopeful Hibah Ansary, 16, is seen in tears as tensions run high.

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Viewers also see Lord Sugar warn the youngsters that he is no "happy clappy teacher", adding: "You can look at me as the head teacher that you'll love to hate. I'll be firm but fair."

He adds: "You all probably think that I'm some grumpy old git. It's not true – I'm not that old."

But when he comes to fire the first candidate, Lord Sugar carefully explains to all three candidates that they have "tremendous potential" and acknowledges "it's a difficult thing to be the first person to go".

Asked if he had modified his manner, Lord Sugar, who left school at 16, said: "I obviously had to consciously recognise that I was dealing with much younger people."

"And so obviously I spoke to them in a much different manner than you would do to more mature candidates...."