WE ARE used to calorie charts on food from the supermarket.
But now one retailer is taking the next step by placing calorie labels on wine as part of efforts to help consumers make “responsible” health choices. Sainsbury’s will launch the new labels, which will include the number of calories in a 125ml glass, this week starting with 20 of its own-brand bottles.
A study for the supermarket found 85 per cent of consumers do not know how many calories are in the average glass of wine and 63 per cent do not consider wine when counting up their total calorie intake.
Public Health Minister Jane Ellison said: “The use of calorie labelling on alcoholic drinks is a key way the industry can help support responsible drinking. Clear labelling has an important part to play.”