Supermarkets still push alcopops despite binge drinking fears

Almost half (46 per cent) of all alcopops have been on promotion and special offer over the last 12 months – more than double that of beers, the second most highly promoted alcohol product at 21 per cent, comparison website mySupermarket.com said. The figures show 20 per cent of ciders were on offer last year followed by 18 per cent of ros and specialty wines.

British adults spend an average of 5.66 on alcohol per shopping trip, with wine being the most popular choice in supermarkets, according to the study.

The study suggests women spend an average of 5.05 on alcohol orders in pubs and clubs – 74 per cent less than men who spend 8.81.

MySupermarket spokesman Jonny Steel said: "Our analysis suggests that the supermarkets are keen to tap into the growing market of adults enjoying a drink at home."

Alcopops, which are sweeter than most alcoholic drinks and therefore more palatable for teenagers, have been widely blamed for fuelling binge drinking.

Alcohol Concern chief executive Don Shenker called on the Government to "get tough" on supermarket alcohol promotions.

A Department of Health spokesman said: "We are determined to take action on cheap alcohol and continue to look at issues around price.

"We have already taken new powers to tackle the worst irresponsible promotions such as 'drink as much as you like for 5' and we are consulting on how to maximise unit and health information on labels."