Technology entrepreneur Martin Port has become an investor and director in the Sheffield software company R2C Online, which he described as a “Facebook for vehicle owners and managers”.
Mr Port has taken a significant minority stake in the business which helps manufacturers, dealerships, workshops, fleet managers and operators to manage their assets, improve safety and efficiency and keep up to date with compliance issues.
“It takes all the pain away,” he told the Yorkshire Post.
He plans to sell the service alongside his Micronet mobile data terminals for the automotive sector.
Mr Port is the sole European distributor for the Israeli company Micronet, which helps to improve productivity, efficiency and customer service in mobile workforces.
He is best known as the founder of Leeds-based Masternaut UK, building the telematics business into a market leader before selling it to Europe’s second largest airport group, Aeroports De Paris, in a deal worth £20m in 2009.
Laurence Vaughan, chairman of R2C, said: “Martin has the vision and experience to help grow R2C into a world leader in its field.
“He has a proven track record of growing technology businesses into market leadership positions.
“He will help strengthen and grow an already highly experienced and motivated team, working closely with our founder and managing director Nick Walls.”
Mr Vaughan also chairs Sytner, the prestige motor group.
Mr Walls said: “R2C Online has quickly become the market leading e-commerce platform for commercial vehicle and ancillary asset management in the UK.
“Having known Martin for more than 12 years I know that he can help us achieve our goals for R2C, not only driving our growth but also working with our team to ensure the further development of a hi-tech, market-led business with first-class customer service.”
Mr Walls founded the company eight years ago. Its system allows subscribers to monitor and manage their assets while ensuring Vosa-approved compliance without using paper-based records.
Mr Port said: “The independent compliance network complements my other activities in the space it operates. I am really looking forward to working with Nick and Laurence in helping to grow the business both internationally and here in the UK.”