Third of Britons pay the price for using free trials

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More than a third of Britons who sign up for “free trials” of goods and services end up paying unexpected charges, a study revealed.

In the past year, more than 18.5 million people have signed up for free trials.

But a total of 34 per cent of them had to pay charges not anticipated.

Of this total, 23 per cent were forced to pay an average of £42.50 because they forgot to cancel the service after the free trial.

And 11 per cent were charged a typical sum of £35.20 because they unknowingly signed themselves up for a paid-for service.

The online survey of 2,004 British adults was conducted last month by Capital One.

Michael Woodburn, of Capital One, added: “Some consumers run into difficulty when they want to cancel these payments.”