More than a third of Britons who sign up for “free trials” of goods and services end up paying unexpected charges, a study revealed.
In the past year, more than 18.5 million people have signed up for free trials.
But a total of 34 per cent of them had to pay charges not anticipated.
Of this total, 23 per cent were forced to pay an average of £42.50 because they forgot to cancel the service after the free trial.
And 11 per cent were charged a typical sum of £35.20 because they unknowingly signed themselves up for a paid-for service.
The online survey of 2,004 British adults was conducted last month by Capital One.
Michael Woodburn, of Capital One, added: “Some consumers run into difficulty when they want to cancel these payments.”