Top athletes model Olympic fashions

The fashion world was gearing up for the London 2012 Olympics as models donned the outfits which will be a la mode during the Games next year.

British athletes, who were dressed to the nines in clothes by British designers, helped open London Fashion Week which is showcasing the spring-summer 2012 collections.

Amy Williams, skeleton medallist, said: “It is amazing to have all these British designers and British athletes here trying to kick it off for London 2012.

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“I do love fashion. As an athlete you live in your tracksuits, and it is lovely to put on British designers. I am wearing Holly Fulton.”

Heather Fell, modern pentathlete, who donned a brightly coloured Matthew Williamson dress, added: “It is great that British fashion is getting involved with London 2012. The connection between 2012 and fashion is very cool and it is another great sphere to the Olympics.”

Chairman of the British Fashion Council Harold Tillman, who joined the athletes alongside Mayor of London Boris Johnson and supermodel Erin O’Connor, said: “As the whole country gears up for the Olympic year, the British Fashion Council has some very exciting plans.

“Fashion 2012 will offer a central platform for the industry to come together to celebrate British fashion.

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“The programme will showcase our creative excellence, inspire and educate young people.”

Meanwhile, Mr Johnson urged people in the fashion trade to take on apprenticeships to help reduce youth unemployment.

“Only last week London was voted the fashion capital of the world, probably by a select group of London fashion experts,” he joked.